Uber appeared first in 2009 and it was introduced as a ride sharing service accessed through mobile phones, which was a world first. Founders Travis Kalanick and Garrett Camp had idealistic goals that would put the world into motion, no matter the cost. That cowboy ethic would have a devastating effect on traditional taxi services globally. The Uber Files have revealed the co-founders used a secret software program, Heaven, to illegally monitor movements of celebrities, politicians and employees. They also did nothing to protect their drivers from violent protests involving taxi drivers.